Working Spaces in Hotels -
A Match Made in Heaven?

How can hotels benefit from the coworking spaces trend?

Why to add your space on desknow and convert on demand space be worth the expense?

1. There is a large demand
Flexible office space demand has increased by 21% annually since 2010, and shows no sign of slowing down. The number of coworking members is expected to jump to 3.8 million in 2021. With so many travelers looking for flexible places to work, your hotel is just what is missing.
2. You have the space
Your hotel has many environments—both open space areas as well as enclosed meeting rooms—that are largely going underutilized. Spaces like the lobby, business center, patios, garden areas (in warmer climates), and event spaces are all able to be converted relatively easily into flexible working environments. Even the unused rooms can be put to better use, by renting them during office hours.
3. It boosts revenue
Renting out your underutilized public spaces by the hour or day offers an added revenue stream that doesn’t follow your hotel’s typical cycles and patterns, potentially shielding you from the highs and lows of seasonality and large events. At the same time coworking creates a new unique selling propositions for the hotel concept in general.
4. Brand loyalty
Many of the hotels that offer coworking do so for free to their guests, and only charge workers who are not staying in the hotel. This encourages loyalty among your guests, while offering a valuable benefit during their stay. Besides generating revenue, on-demand workspaces can also help hotels generate positive guest experiences and make guests feel that their needs are understood.
Hospitality must evolve towards more flexibility and be able to open the gates to non-travelers for a drink, a yoga course, a fitness room, etc. In other ways, we are targeting non-travelers by bringing hospitality outside the hotel. Through strategic partnerships, we are now offering our hospitality expertise in new playing fields, for example, such as co-working places.
Marco Bargeman
Social Group
So how do hotels adapt to the change in behaviours and capitalize on the trend? One possible way is with on-demand workspaces.
With the rise of business and leisure travel, remote working, and the gig economy, many hotels are approached by travelers who want to work from their space. Gone are the days when the most important parts of the hotel were the guest rooms. Instead, travelers are spending time in areas that were previously transient: lobbies, business centers, patios, and rooftops have become spaces for work, networking, socializing, and more.
Faced with new societal behaviours and other challenges arising from coronavirus pandemic, the classic hotel industry is evolving by launching new initiatives.
On-demand workspaces are areas within the hotel that have been converted to desk space, meeting rooms, areas for private calls, or even coworking spaces. They are typically available to hotel guests for free (or a nominal amount), and to the public for hourly or daily rates. They are incredibly useful for hotel guests who want to get some work done, and can be a valuable additional revenue stream for hotels.
Coworking spaces share similar characteristics with hotels. Hotels are located near city hubs and transportation hotspots. They provide with one form of concierge / customer service. They offer food and drinks to business travellers and possess large open spaces with a good WIFI infrastructure. These areas could be used much more efficiently by providing benefit for the hotel operator as well as to the hotel guest by adding coworking possibilities.